№ 06 / 06 — CASE STUDY
FIELD STUDIO · 2021
Field Studio, a studio's own front door.
CLIENT
Field Studio
ROLE
Art direction
SCOPE
Rebrand, website, on-leaving gift
YEAR
2021
BRIEF
To rebrand the studio I had been art-directing for four years, on my way out, as a parting gift.
APPROACH
Take the studio seriously as a subject. Interview every member. Design the site as a group portrait, not a promotion.
OUTCOME
Launched June 2021, two weeks after I left. The studio still uses the identity today. One of my quieter prides.
Field Studio is a twelve-person design studio in Lisbon that I joined as a senior designer in 2017 and left, as art director, in 2021. A rebrand had been on the agenda for three years. I volunteered to do it on my way out — partly as a thank-you, partly because nobody else was going to.
The brief was simple: make a site that feels like the room the studio works in. I interviewed every member — all twelve — and asked them the same three questions. The site is built around their answers. Each member has a page, set in their own voice. The studio's work sits second, in an archive, where it belongs.
The wordmark is drawn from the studio's neon sign, which was in turn drawn by João, the founder, on a napkin in 2014. The identity is warmer than it looks. It was meant to be.
NEXT PROJECT →
Aperture — a print quarterly, rebuilt for the web